live in a world which is permanently changing, what is worth something
today is old-fashioned tomorrow. This demands any company to be in
a state of constant alert.
of continuous transformation demands the organization to be open to
change, to adopt it.
In a competitive
world, like the one we live in, you can not be reluctant to change.
usually generates anxiety.
people are reluctant to change, they avoid it, they fear new things;
the unknown. This fear usually causes an attitude which is contrary
to innovation, people try not to act until they can’t resist
anymore, when it is usually too late.
in the last moment implies lost business opportunities and giving
advantages to the competitors.
to the new times is absolutely necessary to guaranty the survival
of a company.
is not only worried abut change, but he finds within himself a fountain
that if he reacts before the competitors have time to react, he has
many possibilities of winning.
promotes a culture that favours change.
tries to anticipate change; he tries to promote it, to lead it.
the continuity (this is done this way because it always has been done
this way); the effects of this attitude can be really harmful.
talk about two types of change:
change, overnight, like a shock that everyone encounters. This change
is so evident that the company perceives it immediately and reacts.
there is one type of change which is more dangerous - it is the gradual
change, the change which happens gradually, almost undetected. When
the company wants to react it is already too late, the company is
out of the game.
that looks towards the future, that is permanently looking towards
the horizon, looking for any sign of evolution, is capable of perceiving
these gradual changes in their initial stage, with time to react and
win territory over the competitors.
continuously tries to anticipate the possible future scenes, taking
measures to be prepared.
in these unstable moments, the leader has to instil confidence into
the feeling that everything is under control, that the organization
has a helmsman that is alert and prepared and that who know how to
guide to success.