Lesson 19º









A leader needs to be a good communicator.

This quality is essential to sell his “vision”, to convince, to win supporters for his project.

The leader should have a considerable vision of the future. However, if he doesn’t know how to communicate this vision, he will not make people enthusiastic.

Another aspect related to communication is the need for the leader to have top quality information at hand, and therefore it is necessary to go to the sources when necessary, and not to limit himself to just trusting the information that is received from the hierarchical channels.

The lowest levels of the organization constitute as an invaluable source of information, they know unknown business details, they can give very interesting ideas.

This does not imply that they are going to spill the beans but they will give the leader some good information.

On the other hand, so that the management team work efficient they have to work “together”. Therefore, it is important that communication flows with its members.

It is important to have systematic meetings, (daily, weekly, etc) meetings with the leader and his team.

The leader should worry about establishing a climate within the organization that favours communication.

Communication has to flow in a descent way, but also ascending and horizontal between the different departments.

You have to share information; within the company the leader can not accept watertight departments that hide information. The leader has to fight against secrets.

The attitude that the leader adopts towards information (share it or not, accessibility or not, open doors, etc) will decisively influence in the model which the company will use.

It is very important that the employees know each other (company dinners, activity days, organized trips, etc), as this helps communication.

The leader has to favour openness within the organization and outside.

The leader should not hide negative information for fear of the possible consequences. It is usually more dangerous if later his information is found out: it generates mistrust towards the management, besides the rumours usually exaggerate the severity of the situation.

The leader has to favour truthful communication within the company, avoid a false story. You can not kill the messenger.

Finally, point out that communication begins when someone knows how to listen.