Internal
Marketing
In order
to get good satisfactory customer service, it is necessary to motivate
and train personnel. Customer service is especially important in companies
where there is a lot of interaction with clients.
The company
should develop internal marketing to ensure the employees give customer
satisfaction. To ensure this it is necessary to implant a series of
principals:
a) The
importance of the company's personnel.
Management should be aware of the importance of the company's employees.
b) Personnel
should offer additional services.
A client can demand additional services in order to be satisfied.
c) Training.
It is increasingly important to train employees that are in contact
with clients so that they can advise them, provide additional services
and carry out processes quicker and without mistakes.
d) Internal
Communication. The
process of internal communication is vital in order to have information
available that allows an employee to be able to attend to a client
and motivate colleagues.
e) The
capacity off communication and how to treat the client.
An aspect to promote is the capacity of communication and being pleasant
to Sclients.
f) The
employee should have means available. This
is a fundamental aspect that allows the employee to provide a good
service. Information and means are what allows the employee to relate
to the clients and quickly resolve many questions without having to
taking the matter to a higher level.
