Desired
Service
Factors
that effect the desired service.
The desired
service, the expectations regarding specific consumer preferences
fundamentally depend on:
1. Personal
needs. The specific
needs that will shape certain desires and therefore the clients preferences
relating to a specific service.
2. Personal
influences. Influenced
by the commentaries of other people or by their own personal experiences.
A clients own personal experiences and information influences the
service that they desire.
Previous
experiences, information and promises not only effect the expected
service but also the desired service.
