The satisfaction that the client feels with the bank service they
receive. If a good service is offered, they will be a valuable client
cost of changing financial entity can keep customers even thought
they are not satisfied and they really want to change to another
bank. Although the client is not very satisfied if he changes his
financial entity it will not only incur a monetary cost, but also
psychological and it will be time consuming. This way the client
will probably remain a faithful client although somewhat forced.
value perceived of the offers from the competition.
The client evaluates our service by comparing it to the service
offered by the competitors. The evaluation that we carry out on
a bar depends on the options that we have of how we perceive the
products and services of the rest of the bars.