Relational
Marketing
Therefore,
we can distinguish a series of key elements in the relational marketing,
for example:
•
Interest in conserving clients.
•
Highlight the benefits that the consumers can obtain. The company
needs to try and establish frequent contacts and benefits for both
parties.
•
Vision in the long term. Establishing co-operation in the long term,
based on the confidence and the establishment of close bonds.
•
Quality should worry each member of the service organization. The
service should be personalized to give the greatest support to the
client.
You should
not just be establishing relationships with the clients but also with:
•
Employees
• Sales team
• Suppliers
• Partners or Collaborators
• Clients
