Relational Marketing Strategy
The Relational
Marketing Strategy is built in the presence of a series of factors:
a) The
Time Factor.
Analyse the evolution of the clients during a period of time. You
need to implant strategies in the long term.
b)
The Trust Factor. One of the
fundamental principles of loyalty is found in trust.
c)
Flexability. The relational
marketing plan should be flexible to allow the company to adapt
its individual client service.
d)
Creativity. Look for new forms
of communication to show you value your clients.
Relationship
marketing is based on a series of principales that try to establish
a relationship based on trust and which is mutually beneficial in
the long term.
1. It
is a segmented or personalized marketing.
2.
It tries to generate advantages in the long term.
3.
It represents commitment with the development of a continual and
mutually beneficial relationship.
4.
Continuous improvements in the creation and contribution towards
the clients.
5.
Orientate and coordiante the whole company towards its clients.
6.
Relational marketing requires an internal complex and continuous
marketing. The creation, motivation and evaluation of the employees
is orientated towards satisfying the clients.
7.
Client satisfaction with everyone. Emphasis on customer service.
