lots of different loyalty programmes.
There are reward programmes which give you discount coupons. These
coupons offer you a discount on future purchases.
Programmes based on preferential treatment. Airlines offer their
best clients the facility of a VIP lounge.
Multi sponsor programmes. Usually a company has an agreement with
lots of different companies. For example, Travel Club.
Points Programme. There are a lot of loyalty programmes which are
based on acumulating points which lead to prizes!
Programmes based on special purchase conditions. Discounts on products,
early access to the sales.
Programmes based on creating special events. Motorcycle manufacturers
develop these kinds of events.
client has joined a loyalty programme, they feel linked to that company.
A client that has a mortgage is a client that is probably linked with
a financial entity. If the client increases their number of financial
products they are increasing their link with the entity.
plan should increase purchase frequency and increase potential consumption.
Retaining clients allows a company to increase sales through crossed
sales actions. When can sell other products to the same client.
loyalty programme is a good example of a loyalty programme which combines
a card that allows you to pay a certain quantity every month without
interest. With the Cortefiel loyalty card you get special discounts,
early access to the sales, discount coupons and a magazine when it's
systems offered by Telefonica and Iberia are other good examples of