Data
Base Management
If you
want to give a personalized customer service and different CRM solutions,
the company will need a data base available to them which provides
precise and detailed information on each client.
There is
a great variety of information that could be interesting for marketing
reasons like: information about buying behaviour, behaviour before
buying, financial aspects, attitudes and perceptions, communication
of post sale history and a lot more.
Having
a precise data base at hand, allows me to define groups and carry
out specific marketing for every group. It is also very important
to have a data base that analyzes the profitability of the different
client segments.
END
OF COURSE
