Managing
the service
Link with
clients:
The client
loyalty process makes sporadic clients transform into faithful clients
that maintain tight links with the company. These clients can diffuse
possitive messages and attract new consumers.
We can
differentiate a series of stages or steps that get to the client that
doesn't know our company to convert them into a fan of our virtues.
1. Possible
Client. A consumer
that probably doesn't know us but is situated within our zone or our
market. For exmaple, a client that lives in close proximity to our
bank.
2. Potential
Client. A person
that has the adequate characteristics to buy our product or service.
3. Buyer.
Someone who has carried out a punctual purchase operation.
4. Possible
client. Someone
who buys from us occasionally and also buys from our competition.
We are not their main supplier.
5. Regular
Client. They
buy from us repeatedly but they also buy from other companies.
6. Exclusive
client. They
only buy these types of products from us. They don't buy from the
competition.
7. Propagandist.
Convinced of the advantages of our offer. They transmit positive messages
to other consumers about our company. They give us propaganda and
recommend our service to other consumers. It is important to look
after these types of clients, give them information, arguments and
get them to bring new consumers. For example, the majority of a dentists
clients go to that dentist because they have been recommended by other
clients. Therefore, it is interesting to give them information, family
discounts, the ability to attract other consumers.
