Potential
Consumers.
Those that don't consume our product but could do in the future.
Our
own consumers. A large amount
of advertising is directed at a company's own clients to get them
to remain faithful to their company and get them to continue buying
the product or get the consumer to consume a larger amount of that
product. For example, a typical strategy of bank advertising consists
in sending commercial information to clients with the aim of getting
them to contract more financial services.
For
example, those that have a current account but don't have a credit
card will be sent information about a credit card and those clients
that have a current and a credit account will be sent an offer to
invest in a savings account.
Company
employee's. Advertising can
motivate the company's workers.
The
middlemen. Advertising can
be aimed at shops and the employees of the establishment where the
product is sold. For many companies it is important that the employees
advise their clients about the company's products. For certain products,
the consumer is influenced by the shop's employees. Shops increase
sales if they ensure their employees are in favour of their products
and they have positive sales arguments.
Prescribers.
Prescribers don't consume or pay for the product but they can be
very important. For example, doctors that prescribe different brands
of medicine are necessary for the success of a product for a pharaceutical
company.
