Development
When you
are developing the speech the main arguments will be displayed which
will defend the idea defended by the speaker.
You have
to be very selective when using the support arguments (no more than
four or five).
In
this development you shouldn't give too much information. As I mentioned
previously you should always try to be brief.
Don't
abuse information, details (they hide the fundamental aspects).
You
should only give the information that is really relevant.
The development
should be agile, combining theoretical concepts, examples, statistical
information, dates, comparisons, anecdotes and even including a little
humour (this helps to get close to the public).
You need
to make sure that these examples, anecdotes, dates, etc.. are relevant,
they help the case, make sure you don't use them simply to try and
impress the public with your knowledge (the public rejects pedantry).
The development
should be balanced, sharing the time between the different parts which
you are going to talk about, avoiding talking about one point longer
and just skimming another.
You can
use, if possible, means of support (blackboard, projector, etc) with
the idea of alternating the speech with an image, giving movement
to the presentation and making sure it is not monotonous.
