Lesson 18º









You should use a language which is appropriate for your audience, as your aim is to be understood. Hence you should have an idea of the type of people that are going to be attending the event.

Therefore, you shouldn't use terms and expressions that a proportion of the public might not understand.

You should only use technical terms if the audience knows their meaning.

If you use abbreviations or acronyms you need to be certain that the public knows what they mean, if not then you will have to explain their meaning.

You shouldn't use foreign words, unless there is not an equivalent in Castilian, in this case you need to know how to pronounce them correctly.

You need to avoid seeming pedantic (as this annoys the public).

The objective of the speech is to win over the public with your ideas, not try and astound them with your vast contol of the language. You have to run away from stilted language and complicated phrases.

You should avoid using "certain phrases" that are sometimes used in a conversation without the speaker being aware of it (you see, understood, you get me, etc).

The effect that is gives is terrible (all you have to do is listen to yourself in a recording to realize how bad it sounds).

The rule which should be present throughout the speech is simplicity.

If a reader is reading a paragraph and they do not understand it they can re-read it, however in a speech the listener can not do this, therefore you have to help the audience understand.

The language should be precise and direct, with short and simply phrases, using simple tenses.

In short, the audience appreciates simplicity and hates pedantry.