Lesson 3º








Preparing the speech

When you are preparing the speech you need to bear in mind the following:

a) Audience attending: the speech has to be appropriate for the public that is going to attend. You need to think about which topics would interest them, what their level of knowledge is on the topic, you also need to use an adequate language, bear in mind their knowledge of technical terms, etc.

It is not the same explaining the results of the exercise to the shareholders as to the employees of the company. In the first case the speech would be a lot more formal.

Neither is it the same speaking about climate changes infront of a comission of scientists as to a secondary school. The level of precision and technical language that you can use is very different in both cases.

Neither is it the same speaking in front of 10 people as 1000 people. In the first example, there are more possibilities of interaction with the public, they are nearer, in the second example the speech will be a lot more formal.

b) Objective of the speech. You need to be very clear as to what the motive of the speech is.

Congratulate the emploees for the good results, communicate a staff cut back, congratulate a member of staff for their 25 years service to the company, convince the public to vote for a particular political party, etc.

The speech can have the objective of informing, motivating, entertaining, advising, warning, etc..and according to the objective you choose will depend on the style you use: formal or informal, serious or entertaining, near or distant, monologue or participating audience, etc.

c) Subject of the speech: It depends on the subject that you are going to talk abut as to which style you adopt, they can be radically different.

It is not the same talking at the Town Hall about the year's budget as talking to an organization about their company's party.

It is not the same talking to the employees about the year's results, as talking to them about their new objectives. In the first example, you are looking to communicate (precise language) and in the second example you are looking to motivate (passionate and enthusiastic speech).

d) Place where speech to take place. The place gives character.

It is not the same talking in an auditorium, as in a company's meeting room, at a birthday party, a wedding, etc.

e) Duration of the speech: the type of speech will be completly different depending on if it lasts 5 minutes or if it lasts an hour and a half. The possibilities to improvize, talk about the subject in depth, structure the speech (introduction, development and conclusion) use notes, use the projector, etc) will vary in each case.

You will need to bear all of these aspects in mind when it comes down to defining the type of speech which you wish to present.