BASIC COURSE ON COMPANY STRATEGY

 

 

 

 

 

 

 

CONTENTS

 

This is an introductory course to Company Strategy. We are going to show: the concept and origins of strategy, profit and strategy and external and internal analysis that defines strategy.

This course has been written by Juan Manuel Alcedo Fernández. He graduated with a degree in Management and Company administration.

 

INTRODUCTION

LESSON 1. Introduction to strategy

LESSON 2. Concept of Strategy

LESSON 3. The Origins of Strategy

LESSON 4. Successful Strategy

LESSON 5. Example of successful strategy

LESSON 6. Example of successful strategy

LESSON 7. Company and Business Strategy

LESSON 8. How strategy works in a company

LESSON 9. Shareholders & Stakeholders

LESSON 10. Measuring profit

LESSON 11. Vision and Mission

LESSON 12. Examples of a company's Vision and Mission

 

EXTERNAL ANALYSIS

LESSON 13. Sectorial Analysis

LESSON 14. Dynamic Analysis of the Environment

LESSON 15. From analysing the environment to sectorial analysis

LESSON 16. Factors to consider to gain sectorial profit: Demand & Competition

LESSON 17. Analysis of Porter's five forces

LESSON 18. Porter's five forces: the competition of substitute products

LESSON 19. Porter's five forces: the threat of new competitors

LESSON 20. Porter's five forces: rivalry amongst established competitors

LESSON 21.Porter's five forces: the buyer's negotiating powers

LESSON 22. Porter's five forces: the supplier's negotiating powers

LESSON 23. Graph summarizing Porter's five forces

LESSON 24. Definition of the sector. Which is the relevant Market?

LESSON 25. Key factors that ensure success

 

INTERNAL ANALYSIS

LESSON 26. Strategy based on the resources

LESSON 27. VRIO Model

LESSON 28. I Example of the VRIO Model

LESSON 29. II Example of the VRIO Model

LESSON 30. Types of company resources

LESSON 31. Resources, Capacities and Competitive Advantage

LESSON 32. Value Chain

LESSON 33. Basic Capacities

LESSON 34. Dynamic Capacities

LESSON 35. Bibliography and Annexe