This is
an introductory course to Company Strategy. We are going to show:
the concept and origins of strategy, profit and strategy and external
and internal analysis that defines strategy.
This course
has been written by Juan Manuel Alcedo Fernández. He graduated
with a degree in Management and Company administration.
INTRODUCTION
LESSON
1. Introduction to strategy
LESSON
2. Concept of Strategy
LESSON
3. The Origins of Strategy
LESSON
4. Successful Strategy
LESSON
5. Example of successful strategy
LESSON
6. Example of successful strategy
LESSON
7. Company and Business Strategy
LESSON
8. How strategy works in a company
LESSON
9. Shareholders & Stakeholders
LESSON
10. Measuring profit
LESSON
11. Vision and Mission
LESSON
12. Examples of a company's Vision and Mission
EXTERNAL
ANALYSIS
LESSON
13. Sectorial Analysis
LESSON
14. Dynamic Analysis of the Environment
LESSON
15. From analysing the environment to sectorial
analysis
LESSON
16. Factors to consider to gain sectorial profit:
Demand & Competition
LESSON
17. Analysis of Porter's five forces
LESSON
18. Porter's five forces: the competition of
substitute products
LESSON
19. Porter's five forces: the threat of new
competitors
LESSON
20. Porter's five forces: rivalry amongst established
competitors
LESSON
21.Porter's five forces: the buyer's negotiating
powers
LESSON
22. Porter's five forces: the supplier's negotiating
powers
LESSON
23. Graph summarizing Porter's five forces
LESSON
24. Definition of the sector. Which is the relevant
Market?
LESSON
25. Key factors that ensure success
INTERNAL
ANALYSIS
LESSON
26. Strategy based on the resources
LESSON
27. VRIO Model
LESSON
28. I Example of the VRIO Model
LESSON
29. II Example of the VRIO Model
LESSON
30. Types of company resources
LESSON
31. Resources, Capacities and Competitive Advantage
LESSON
32. Value Chain
LESSON
33. Basic Capacities
LESSON
34. Dynamic Capacities
LESSON
35. Bibliography and Annexe
