What
do I want to achieve?
What
should I do to achieve my goal?
In this course and the
following courses, we are going to learn about Strategy based on simple
questions like the ones at the start of this lesson. To understand,
we can say that strategy is all about knowing what we want and making
the necessary steps to achieve our goals.
In this introductory course,
we will try and view the basic concepts of strategy: what it is, how
to use it and at what levels. We will show the current strategy tendencies
used by companies or by any organization or person, to try to understand
each of the strategic principles.
Each of the courses are
linked, therefore it is important to follow the order in order to
take advantage of them. There is a common point in all of the courses:
we will see concepts through eye-catching graphs and current examples
from companies, organizations and people, to give the student the
understanding of each of the concepts that we talk about.
“Strategy
is the great task of organization. In life or death situations,
it is the Tao of survival or extinction. You can not avoid studying
it."
“The
maximum efficiency of knowledge and strategy is making conflict
unnecessary".
Sun Tzu, “The art of
war”.
