Lesson 11º

 

 

 

 

 

 

 

VISION AND MISSION

 

The Vision of a company, organization or person is how they see themself in a determined business.

The Mission is what a company wants to do in a determined business. In other words, it is how the organization works within its particular environment vision.

It is advisable to form the Mission from the client's perspective and not focus on technology. A common example is that of the railway companies whose Mission was to create more trains. These companies were focused on technology.

However, if the railway companies defend their Mission in terms of transporting passenger and creating a quick and comfortable service, when buses and aeroplanes become the consumer's prefered mode of transport, they can consider changing their mode of transport and enter into transporting passangers or aeroplane cargo.