It is said
that the competitive advantage of a company rests on the heterogeneity
of its resources, which should differentiate a company. With resources
that make a company different, you can achieve success. To see this
we can look at Barney & Griffin's analysis (1992), known as the
VRIO model. They say that a company's resource is a VRIO resource
when it has a competitive advantage for the company.
Here is
what a VRIO resource stands for:
•
V aluable.- they allow new opportunities
in the market.
•
R are, unique or scarce - specific to the company, difficult
to buy / obtain in the market.
•
I nimitable.- difficult to copy by the competition.
•
Inmersed in the Organiztion of the
company - - they are carried out with other resources.
Valiosos
(Valuable); Raros
(Strange); Inimitables (Inimitable); Organizados (Organized)
