When you
carry out an internal analysis of a company, you will be able to distinguish
the company's unique resources and capacities and see its competitive
advantage. The resources are the company's assets. To achieve the
competitive advantage, the assets need to work together to create
organized capacities (organized routine). This way the resources transform
into capacities, creating flows in the company. These capacities or
organized routines are the day to day running of the company; the
tasks, the way the company works. They are used to make the company
work more efficiently, with the least amount of money, time or effort
as possible.
The organized
capacities or routines create capacities for the company and from
these the company's competitve advantage is born. In this competitive
sense, strategy is based on the company's ability to survive and from
here the company can create objectives. These are then linked to the
key factors from a determined sector, which unite strategy with the
sectorial field.
Recursos,
capacidades y ventaja competitiva (Resources, capacities and competitive
advantage); Estrategia (Strategy); Factores clave de éxito
(Key factors of success); Capacidades organizativas (Organizational
capacities); Recursos (Resources); Tangibles (Tangible); Físicos
(Physical); Financieros (Financial); Intangibles (Intangible); Reputación
(Reputation); Tecnología (Technology); Cultura (Culture); Humanos
(Human); Conocimientos (Knowledge); Comunicación (Communication);
Motivación (Motivation)
