Lesson 35º

 

 

 

 

 

 

 

BIBLIOGRAPHY

- CAMERON, J. Here is your enemy (New York, Halt, Rinehart, Winston, 1966).

- COL. HARRY G. SUMMERS JR., On Strategy (Novato, CA: Presidio Press, 1982)

- DAVID, FRED R. (2003, 9th Edition). Concepts of strategic administration. PEARSON EDUCATION.

- DESS, GREGORY G. Y LUMPKIN, G. T. (2003). Strategic Management. Creating Competitive Advantages. Ed. Mc GRAW-HILL.

- EUROPEAN CREATIVE CENTER (1993). Eurodisney . The Walt Disney Company.

- GARCÍA OLALLA, MYRIAM Y VÁZQUEZ ORDÁS, CAMILO JOSÉ (2002). Strategies and business operations in the new markets. 20 cases studied. Ed. CIVITAS.

- GRANT, ROBERT M. (2004, 4ª edición). Strategic Management. Concepts, techniques and applications. Ed. THOMSON – CIVITAS.

- MARNEY, J. B. (1996). Gaining and sustaining competitive advantage . Addison-Westley.

- NAVAS, J. E. y GUERRAS, L. A. (2002). Strategic managment of a company: theory and applications. Ed. CIVITAS, 3ª edición.

- NAVAS, J. E. y GUERRAS, L. A. (2002). Examples of strategic management: theory and applications. Ed. CIVITAS, 2nd Edition.

- PORTER, M. E. (1990). The competitive advantage of the nations. Ed. Plaza y Janés.

- TANHAM, G. K. Communist Revolutionary Warfare (Nueva York: Praeger, 1961).

- THE BOSTON CONSULTING GROUP; CARL W. S Y GEORGE STALK JR. (2002). Ideas on strategy. DEUSTO Edition.

- VO NGUYEN GIAP, Selected Writings (Hanoi: Foreign Language Publishing House, 1977)

- www.superfutbol.com.ar/jugadores/RivaldoBrasil.htm

- www.parador.es

- www.carnavaldecadiz.com

 

ANEXXE

 

Solutions to the practical case: The General Giap and the Vietnam war (1948-1975).

1.- Simple, coherent and long term objectives.

The North Vietnamese concentrated their efforts on trying to unify the Vietnamese under the communist regime and get rid of the foreign forces in their territory. On the contrary, the United States were confused as to what their objectives were. Were the United States supporting an alliance, stabalizing South East Asia, engaged in a war for power against Russia or exercising an ideological fight against the communist world?

2.- Deep knowledge of the competitive environment.

The General Giap understood his enemies and the battle conditions that he could be faced with. Besides, the Vietnamese had a precise opinion about the pressures of American politics and their cultural prejudicies, which gave the north Vietnamese a key element in their strategy - undermine the will of the American state to support the Vietnamese war.

3.- Objective valuation of the resources.

Giap's strategy was carefully designed to protect the Vietnamese from the defficiencies of his army and their weapons, whilst he took advantage of the commitment and loyalty of his troops.

4.- Effective Introduction.

Without an effective introduction even the best of strategies lack usefulness. For the General Giap to be successfull his efficiency as a leader was crucial, in terms of his capacity to make decisions, energy to implant them and efficiency to instill loyalty and integrate his subordiantes.

 

END OF COURSE