Lesson 4º

 

 

 

 

 

 

 

THE SUCCESS OF STRATEGY

 

The managers of a company design a determined strategy because they believe that they can achieve their goals and ensure the survival of the company using it. However, a company should be able to respond clearly to the following questions: what are the objectives? what actions do we have to carry out in order to achieve our objectives?

In the field of Management Strategy, the following conditions are considered vital to a successful strategy:

1.- Simple, coherent and long term objectives. The objectives set out by the managers should have these characteristics. The fact that the objectives are long term means we relate to them being difficult to turn around as we have already made strategic decisions to make them.

2.- Deep knowledge of the competitve environment. The company should know the rules of play or perfection, which will give it competitive advantages.

3.- Objective valuation of the resources. The company, person or organiztion that applies these principals, should consider self-criticism to compete. This will make the company better. Once the company knows its strengths and weaknesses, it can try and improve its weaknesses to become one of the best.

4.-Effective introduction. Once we have created our strategy with the previous concepts, we have to introduce them successfully to compete in a dynamic environment.