This lesson
is aimed at all of those people or organiztions that, one way or another,
benefit from introducing successful strategy in a determined company.
On the
one side there are the "shareholders" that have shares in
the company.
On the
other side there are the "stakeholder", which are the groups
that are interested in the company's survival. These interest groups
(people or organiztions) can effect or be effected by the company's
decisions. You can see the "stakeholders" in the following
graph. They effect everyone included in the chain one way or another.
The company's
activity not only effects the shareholders but also the workers, consumers,
competitors and the society in general. For this reason, it is essential
a company analyses the consequences of the company's actions for the
different groups. This analysis of the consequences and the introduction
of best practice constitute part of the company's social responsability.
Currently there is a great interest, not only by companies but public
administrations and different social groups to improve a company's
ethic behaviour.
