Lesson 1ª


 

 

 

 

 

 

Introduction

Once the basic concepts of enterprise strategies are known, in this second course, we will try to put previous concepts into practice to achieve a competitive advantage that places the profit levels of our enterprise above those of our competitors.

In this course, we shall see what competitive advantage is, the way of creating it, and more importantly, how to maintain it as time goes by. We shall comprehend that this competitive advantage can be obtained by means of: through costs and differentiation. Basically, this consists in knowing what is it I have That my competitors lack, and through which I gain superior profits.

As in the previous course, the theory is complemented with numerous explanatory graphic charts as well as examples and related pieces of news. As a matter of fact, as you shall learn from this moment on, the competitive advantage from this course is presented through its examples due to their originality and currency.

“Competitive advantage is like bringing a hand gun to a knife fight". Anonymous