1.- Is the strategy of differentiation more profitable in advanced countries?
• Yes
• No
2.- Scale economies are an important factor to achieve a competitive advantage in:
• segmentation
• cost
• differentiation
3.- The fact that an enterprise counts with a product similar to that of its competition but at a lower cost gives place to:
• Cost advantage
• Differentiation advantage
4.- According to the Law of Experience, the unit cost of added value to a standard product:
• decreases in a constant percentage every time the accumulated production is doubled.
• increases in a constant percentage every time the accumulated production is doubled.
• remains constant every time the accumulated production is doubled.
5.- If enterprise X discourages enterprise Y from the advantage it would get by imitating them, the isolation mechanism of X:
• increases
• decreases
• remains the same
6.- An enterprise that intends to gain scale economies would achieve it easier if:
• its product is highly differentiated
• its product is slightly differentiated
• it's indifferent
7.- The first enterprise to enter a market gains a reputation among providers, distributors and clients that, at first, can not be reached.
• True
• False
8.- There are no competitive advantages in:
• markets of perfect competition
• markets of imperfect competition
9.- The fact that clients are willing to pay for a unique overpriced product grants the enterprise an:
• Advantage in costs
• Advantage in differentiation
10.- The enterprise of sports clothing NIKE is an example of:
• Advantage in costs
• Advantage in differentiation |
