Lesson 24 ª

 

 

 

 

 

   

 

Bibliography

 CAMERON, J. Here is your enemy (New York, Halt, Rinehart, Winston, 1966).

- COL. HARRY G. SUMMERS JR., On Strategy (Novato, CA: Presidio Press, 1982)

- DAVID, FRED R. (2003, 9th edition). Concepts of Strategic Administration. PEARSON EDUCATION.

- DESS, GREGORY G. AND LUMPKIN, G. T. (2003). Strategic management. Creating competitive advantages. Ed. Mc GRAW-HILL.

- EUROPEAN CREATIVE CENTER (1993). Eurodisney . The Walt Disney Company.

- GARCÍA OLALLA, MYRIAM AND VÁZQUEZ ORDÁS, CAMILO JOSÉ (2002).Enterprise strategies and operations in new markets. 20 study cases . Ed. CIVITAS.

- GRANT, ROBERT M. (2004, 4th edition). Strategic management. Concepts, techniques and applications. Ed. THOMSON – CIVITAS.

- MARNEY, J. B. (1996). Gaining and sustaining competitive advantage . Addison-Wesley.

- NAVAS, J. E. and GUERRAS, L. A. (2002). Strategic management of an enterprise: theory and applications . Ed. CIVITAS, 3th edition.

- NAVAS, J. E. and GUERRAS, L. A. (2002). Cases of strategic management of an enterprise: theory and applications. Ed. CIVITAS, 2th edition.

- PORTER, M. E. (1990). Competitive advantage in nations. Ed. Plaza and Janés.

- TANHAM, G. K. Communist Revolutionary Warfare (New York: Praeger, 1961).

- THE BOSTON CONSULTING GROUP; CARL W. S AND GEORGE STALK JR. (2002). Ideas for strategy. DEUSTO editions.

- VO NGUYEN GIAP, Selected Writings (Hanoi: Foreign Language Publishing House, 1977)

Consulted web pages:

www.telecinco.es

www.fernandoalonso.com

www.lasexta.es

www.antena3tv.es

www.fifaworldcup.yahoo.com

www.uefa.com

www.telefonica.es

www.elmundo.es