Lesson 3º








Vision of the Future

In a world which is always changing, like the one we live in, only those companies that know how to adapt quickly to change will survive.

Knowing how to anticipate these, being able to take the initiative, constitutes a competitive advantage and allows the company to win over other companies.

The leader has the ability to go ahead with events.

The leader is characterized by his capacity to “go forward”, to predict movements in the sector. This vision allows the leader to take the correct measures for the company and allows him to always be on top.

This strategic capacity is captured by the group and it is based on the confidence that the leader gives the rest of the group. The group needs to know that their future is in good hands.

The leader worries about the company in the short term, but also, and especially, in the long term.

The leader isn’t a person that on one occasion has a “magic” idea, but his usual way is to always to look forward, pointing out new tasks and fixing new goals.

A leader is usually eager, a nonconformist, a dreamer who manages to materialize his dreams: he has blind confidence when it comes to achieve his objectives.

The leader is followed by the team because he generates confidence; his vision of the future is demanding, but believable and motivating: he generates enthusiasm.

The future that the leader defines entails difficult but reachable objectives. If his idea of the future was merely utopian, we would find ourselves in front of a lunatic, not in front of a leader.

His vision of the future generates a strong consensus within the organization.

He should be looking out for the future and also for everyone of his employees. If this is not the case, he will not be the support of a group and without his support it is difficult to reach one’s objectives.

For example, if the manager of a company is looking at maximizing his profits by cutting back expenses (including reducing staff), he is not likely to generate a lot of enthusiasm amongst employees (the company’s interest will clash with the employee’s objectives).

If, on the contrary, he bases his strategy on improving the quality of the products, looking for an increase in the company’s profits, his employees will also benefit. It is probable that everyone will be determined to achieve this objective.

Although the leader is someone who points out the long term objectives, he should make sure that his collaborators participate actively with the objective of establishing some goals which everyone feels are their own.

The organization feels especially motivated when they fight for some objectives which they identify themselves with (and which have not been merely imposed).

In short, this vision of the future is what distinguishes a leader from a good manager.

A good manager is capable of making his employees work efficiently, ensuring they are motivated, that they reach the proposed results, but they are missing this strategic vision which is basic to ensure the survival of the company.