Nowadays,
all competitive companies or organizations, base their management
and operation on the fundamental concept of Strategy. There is strategy
in a war, sport and of course, company strategy which is known as
planning, organization, human resources, marketing....
Strategy
is carried out by the management of a company, that want their organiztion
to work efficienty, and the best way for this to happen is to ensure
that there aren't any conflicts within.
It is for
this that the staff of the company will have to plan his strategy
depending on the aims that it chases, for what must define clearly
what it wants to obtain, the way of obtaining the fixed aims and a
later system of control. It is what is named Formulation and Implantation
of the strategy, which do not remain only in the previous study but
in the practice they develop at the same time.
With the
formulation of the strategy, the direction of the company defines
the aims that it tries to reach. For it it departs from an analysis
of his own company as well as of the environment that surrounds it.
With the putting in practice of the previous analysis the company
seeks to be competitive on the market and tries to achieve a competitive
advantage that allows him to obtain benefits superior to the competition.
Concepto de estrategia
(Concept of strategy); Proceso de análisis (Process of analysis);
Entorno competitivo: amenazas y oportunidades (Competitive environment:
threats and opportunities); Recursos y capacidades internas (Resources
and internal capacities); Puesta en práctica (Putting in practice);
Ventaja competitiva sostenible que genera rendimientos extraordinarios
(Competitive sustainable advantage that generates extraordinary performances)
To
realize a complete analysis of the company and of the environment
that surrounds it, the most common instrument that is used is the
so called Analysis DAFO. This counterfoil allows to identify internally
the Weaknesses and Strengths of the company as well as the Threats
and Opportunities that the market offers in the one that develops
his activity. This method of analysis is considered like of great
value on the part of the companies and organizations that use it thanks
to his simplicity and, in turn, to the extent that it includes in
his frame of analysis.
An
agile and dynamic company will be capable of turning a threat of the
market into an opportunity of business.
