Lesson 8º

 

 

 

 

 

 

 

HOW STRATEGY WORKS IN A COMPANY

 

At a director's level, strategy is used as a means to carry out different functions, for example:

A decision making support: it contributes simplicity and coherence to the decisions the company makes, not only day to day decisions but also the important decisions. It is important that the whole company agrees with a decision as this helps a company acheive success.

Process of coordiantion and communication: it responds to the concept of strategic planning which works to achieve coordination and the consensus of the company decisions.

Goal: the strategic purpose: a successful strategy focuses on the company in the long term and its survival.