not just about creating a good relational marketing plan. You need
to know how to put it into practice. Many companies carry out good
plans but they don't manage to sucessfully instil them. Implating
Relational Marketing requires a series of stages:
a basic service
a relational price. Better prices for better clients.
that the company knows how to value its clients.
internal marketing. Incentives for the employees so that they improve
their Customer Service.