A company's resources
are fundamental for the company's strategy, understood as their resources
and capacities. We can say that a resource is active, a stock, with
which a company tries to give value and obtain profits; a capacity
is a flow, it is precisely the value of the resources, the generation
of income from the moment the resources start to work.
Nowadays, we live
in a company economy, in which companies create the market. There
are new products, new needs arrise...and this is all fruit of research
and company innovation. We are no longer in a market economy but the
companies create the market. The conditions have changed because the
world is continuously changing, it is more dynamic and uncertain.
Therefore, companies should be prepared.
As a result of the
conditions constantly changing, understanding the market is not enough,
as any company can do this. You have to be different, you have to
do different things. Therefore, you need to think about innovation
and change from the deep knowledge of the resources that you have.
In a stable environment,
external analysis is more important. However, nowadays with globalization,
the environment is not at all stable. Therefore, internal analysis
is more important. You have to look at how many of our resources differentiate
us from other companies, do we have enough to change the structure
of a sector?
As we can see in
the graph, the main relationship in this changing environment is the
one that joins the company, represented by its resources, capacities
and strategy.
